Advertising
Campaign India Team
Apr 16, 2008

Toshiba ropes in Vidya Balan as brand ambassador

Toshiba India has roped in film actress Vidya Balan as its brand ambassador. Balan will endorse the new line of products that the company has launched including LCD TVs, refrigerators, notebook PCs and washing machines. Dentsu Marcom has created a set of six television commercials featuring the actress. TVCs will be followed by print and outdoor.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI’s double-click: More speed, less soul?

1 AI’s double-click: More speed, less soul?

Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

2 Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

3 Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

Marketers shift focus from sparkle to substance at SMARTIES 2025

4 Marketers shift focus from sparkle to substance at SMARTIES 2025

Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

5 Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

Edelman makes global leadership changes

6 Edelman makes global leadership changes

Trust is the new creative brief

7 Trust is the new creative brief

Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

8 Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

When creativity meets code: The human algorithm problem

9 When creativity meets code: The human algorithm problem

ChatGPT and AI platforms do not get advertisers, says DoubleVerify’s Mark Zagorski

10 ChatGPT and AI platforms do not get advertisers, says DoubleVerify’s Mark Zagorski

Related Articles

Dentsu Marcom bags Toshiba India's creative duties
Advertising
Jul 31, 2013
Campaign India Team

Dentsu Marcom bags Toshiba India's creative duties

Cannes Contenders: Dentsu Marcom
The Work
Jun 07, 2016
Campaign India Team

Cannes Contenders: Dentsu Marcom

Dentsu Marcom wins creative duties of Honda Jazz
Advertising
May 06, 2015
Campaign India Team

Dentsu Marcom wins creative duties of Honda Jazz

Dentsu Marcom wins Spicejet’s creative duties
Advertising
Apr 28, 2014
Campaign India Team

Dentsu Marcom wins Spicejet’s creative duties

Just Published

When the sellers of joy become its custodians
Advertising
1 day ago
Campaign India Team

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

Five rules for crafting a high-impact festive campaign
Opinion
1 day ago
Vikas Shah

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

When creativity meets code: The human algorithm problem
Advertising
1 day ago
Shannon Tellis

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.

Apple keeps crown as world’s top brand, even as value slips
Advertising
1 day ago
Staff Reporters

Apple keeps crown as world’s top brand, even as ...

Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.