Campaign India Team
Apr 16, 2008

Toshiba ropes in Vidya Balan as brand ambassador

Toshiba India has roped in film actress Vidya Balan as its brand ambassador. Balan will endorse the new line of products that the company has launched including LCD TVs, refrigerators, notebook PCs and washing machines. Dentsu Marcom has created a set of six television commercials featuring the actress. TVCs will be followed by print and outdoor.

Toshiba ropes in Vidya Balan as brand ambassador
Toshiba India has roped in film actress Vidya Balan as its brand ambassador. Balan will endorse the new line of products that the company has launched including LCD TVs, refrigerators, notebook PCs and washing machines. Dentsu Marcom has created a set of six television commercials featuring the actress. TVCs will be followed by print and outdoor. Yuzo Kato, managing director, Toshiba India, said, “We will try to leverage our association with Vidya Balan as much as we can. Most of the communication for Toshiba will feature the actress.” He did not specify the marketing budget earmarked for the year. “Our marketing activities are still in the planning stages,” he said. Animesh Misra, vice president, Dentsu Marcom, said, “The client wanted to portray the international and upscale imagery of the products through the communication.” The positioning of the campaign is “Think innovation. Think Toshiba”.
Source:
Campaign India

Related Articles

Just Published

14 hours ago

WPP's 'pretty grim' profit warning: stock market ...

Analysts assessed whether further downgrades will be a broader industry issue.

15 hours ago

Green isn’t a colour — it’s a claim you prove

As eco-fatigue sets in, brands faking green credentials risk losing more than trust — they risk losing the plot entirely.

20 hours ago

Scroll less, sniff out the truth first

Bark Out Loud’s new campaign warns pet parents: don’t swap science for social hearsay when it comes to pet care.

20 hours ago

Influence, interrupted: How India’s creator economy ...

From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.