Titus Upputuru, former national creative director, Taproot dentsu, has announced the launch of his entrepreneurial venture - Titus Upputuru Company.
The announcement of this agency was made through a five-film campaign.
Upputuru said, “I have been in this industry for 25 years now. I thought the silver jubilee was the perfect time for me to launch this company. I thank God for every milestone, for every moment during this incredible journey. I am ever so grateful. It's time now to look ahead and I am so excited about this brand new journey. In my career, I have always been interested in the craft of writing, art direction, design, and photography. Over the last decade or so, I have also had the opportunity to direct ad films and short films for brands. I wanted to combine these skill sets and offer the last mile in execution too, because execution is what the audience ultimately sees. We all know that video sits right on top of the marketing tools that marketers are using today across the world. So, along with brand strategy and static creative solutions across mediums and platforms, we will offer our expertise in video too."
He added, “We are excited to tell stories using different mediums. The idea is to keep humans at the heart of it and manifest empathy. People still choose brands that have a certain quality about them, that profess a certain human belief; brands that move people, that respect them. As a creative led company, we will wish to partner with such brands, while obsessing about craft.”