Times of India digital and Simpl have announced their partnership to revolutionise the news subscription experience for readers across India.
This association enables TOI's subscribers to avail a one-tap checkout and eliminate the complexities of traditional payment procedures.
It aims to simplify the checkout process for subscribers, granting them easy access to content such as articles, videos, podcasts, events, and newsletters.
In addition, subscribers will also receive complimentary subscriptions to services like DocuBay, EazyDiner, and PharmEasy.
Radhika Shukla, head - subscription growth, strategy and analytics, TOI+, said, "We are excited to partner with Simpl to make it easier for our readers to access premium news content. Simpl's 1-tap checkout solution is simple, secure, and convenient, and we believe it will make a big difference in the way our readers subscribe to TOI+."
Nitya Sharma, founder and CEO, Simpl, said, "We are thrilled to partner with TOI+ to bring the power of one-tap checkout to the news industry. This partnership aims to bridge the gap between convenience and quality journalism for millions of readers across the country. By leveraging Simpl's revolutionary 1-tap checkout, this partnership seeks to enhance the accessibility and ease of news subscriptions. The collaboration will enable TOI+ to reach a wider audience and expand its subscriber base."