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Times Music has appointed Nancy Gupta as lead, music publishing, sync and brand alliances.
In her new role, she will work with brands, advertising agencies, production houses, broadcast media, film production, OTT Platforms, among others. Gupta will be majorly responsible for the music sync and adaptations for ad films and commercials, and music in OTT series.
She will also work with brands that are looking to utilise Times' music library.
Gupta moves from Encot Fabrics, where she was marketing head.
With around 12 years of experience, she has also worked with companies like Accenture and Caishen Resources, to name a few.
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