The integrated communication firm picks up Kohler, Pioneer India Electronics and Pearson Education
Kohler, Pioneer India Electronics Pvt. Ltd and Pearson Education have chosen Genesis Burson Marsteller as their integrated communication partner for 2011.
Commenting on the wins, principal and founder Prema Sagar said, “We’ve been investing a lot of thought and effort into truly partnering our clients across all their communication requirements and it’s heartening to see results and conversions like these. They are the best testimony to our capabilities and teamwork.”
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Account won post a multi-agency pitch
Media group generated half of annual turnover from US
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Was principal partner - digital
Senior marketers argue 'purpose' and 'sustainability' will become 'stick to beat away poor performance'
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