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Contract ("New National Animal" for Sanctuary Magazine), Taproot ("Colors of India", Conqueror Papers) and Ogilvy & Mather ("Stamps" for India Post) earned themselves Lotus Roots at Adfest 2010 in Tokyo. The category rewards ideas that strongly reflect cultural elements from the region, whether through lifestyles, customs, beliefs, or other aspects. Other Indian agencies didn't come back empty handed, with JWT India, Leo Burnett, Publicis and Creativeland winning metals in various categories. The details are given below:
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
The experiential campaign positions trading as a calling, not just a skill.
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.