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Contract ("New National Animal" for Sanctuary Magazine), Taproot ("Colors of India", Conqueror Papers) and Ogilvy & Mather ("Stamps" for India Post) earned themselves Lotus Roots at Adfest 2010 in Tokyo. The category rewards ideas that strongly reflect cultural elements from the region, whether through lifestyles, customs, beliefs, or other aspects. Other Indian agencies didn't come back empty handed, with JWT India, Leo Burnett, Publicis and Creativeland winning metals in various categories. The details are given below:
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