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In an exclusive chat with Campaign India, AAAI president Madhukar Kamath spoke about the road ahead for the industry body and why many of the old rules regarding AAAI’s membership may need to be rewritten as the industry prepares itself for the challenges ahead. On achievements of AAAI till date: -The Service Tax issue
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Respondents often referred to ads by generic terms like ‘mobile ad’ / ‘clothes ad’, the 10-city study found.
Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ isn’t reduced to a positioning strategy.
This outage, alongside similar incidents at major cloud providers, signals a rising pattern of vulnerabilities and structural degradation.
Srinivasan joins Publicis after seven years at BookMyShow.