Pritha Dasgupta

Jul 02, 2013

Monthly ratings system regressive, say marketers ...

Advertisers don’t buy on a week-on-week basis, contend broadcasters

Jun 26, 2013

A brand by the name Idea; one whose time has come

Shashi Shankar, CMO, Idea Cellular tells Pritha Mitra Dasgupta how branding in cellular services has moved from network promises and tariff innovations, to what the brand stands for

Jun 25, 2013

9X Media seeks to embed itself as India’s music network

Rebranding exercise began six months ago; leads to ‘Tung Tucking Ting’ music video

Jun 17, 2013

Agencies, advertisers grapple with 'no measurement' ...

Planning and buying without currency a challenge; engage through BARC, says AAAI's Arvind Sharma

Jun 12, 2013

Cannes 2013: ‘We have worked very hard to change ...

The CCO of India subcontinent talks about his agency’s showing at the Festival, and the rise of the Cannes Lion in Indian adland

Jun 11, 2013

AAAI, ISA urge broadcasters to stick with TAM ratings

Agencies will hold broadcasters responsible for deliveries as per signed agreements based on the TV ratings system, says association