Campaign India Team
Jan 07, 2019

The Times of India looks to get those 'lost votes' back ahead of 2019 elections

The campaign was conceptualised by JWT

The Times of India looks to get those 'lost votes' back ahead of 2019 elections
Ahead of the general elections later this year, The Times of India has rolled out a campaign titled 'lost votes'.
 
Conceptualised by J Walter Thompson, the campaign looks to get the right for voting for those who have moved away from their 'permanent address'.
 
Sambit Mohanty, NCD, JWT, said, "As the world's largest democracy, we have a 'conditions apply' when it comes to voting in the elections - you can only vote where you are registered! If you've moved from your hometown - in search of say, a better livelihood, a job or studies, you're a Lost Vote! It's this cause we wanted to highlight as it affects crores of Indians."
 
He adds, "If your phone number and bank account can move with you, why should your vote be an exception? And who better than The Times of India to take up cudgels on behalf of the masses! We hope this petition leads to tangible change and amends are made so that every Indian can vote from any part of India. No more Lost Votes!"
 
This comes on the back of the 2014 general elections which saw 281 million Indians who were eligible to vote – not voting. 
 
Read more about the campaign here.
 
 
Source:
Campaign India

Related Articles

Just Published

Premium
Ford Figo adds a verse gear to perk up auto sales
Premium
11 hours ago

Ford Figo adds a verse gear to perk up auto sales

Watch the video conceptualised by Word Of Mouth Media and the communications team of Ford here

Premium
Discovery India unveils its new organisational structure
Premium
12 hours ago

Discovery India unveils its new organisational ...

The erstwhile division of roles on the basis of mass and premium networks have been cast away

Premium
Ola gets Aishvarya Murali to head marketing
Premium
17 hours ago

Ola gets Aishvarya Murali to head marketing

Was VP - marketing and growth at Furlenco prior

Premium
Sarthak Seth joins Tata Realty and Infrastructure as VP and CMO
Premium
19 hours ago

Sarthak Seth joins Tata Realty and Infrastructure ...

Moves from Panasonic where he was CMO