Campaign India Team
Feb 10, 2020

The Rethink Company bags Play's creative mandate

Account won post a multi-agency pitch

Play is in the wearables and audio technology products space
Play is in the wearables and audio technology products space
The Rethink Company has bagged the creative mandate of Play. Play is a tech start-up based in Gurugram that has recently launched wearables and audio technology products. 
 
The account was won following a multi-agency pitch.
 
Sandeep Banga, CEO, Play, said, “Play is a personalised tech ecosystem for young people who lead digital lives. They know what they are seeking and are focused on finding enriching product experiences and not just price-led devices. Play, as a brand, is our journey to inspire these young people to lead active lives. And we are delighted to onboard The Rethink Company as our creative agency at the very start of this journey. Together, we are confident, we will be able to inspire our consumers to adopt our ‘Digital Active wear’.” 
 
Nirmalya Sen, founder and CEO, The Rethink Company, said, “There is nothing more exciting than helping lay the foundation of a brand. And to be able to create something new for ambitious young people is twice as much fun and fulfilling. We can’t thank Sandeep and the entire team at Play enough for placing their faith in The Rethink Company.”
 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Brand ambassador round-up: Week of 4 March

Read about who has signed Khushi Kapoor and Nayanthara as brand ambassador

8 hours ago

Dentsu appoints new president and chief strategy ...

Narayan Devanathan who rejoined Dentsu in June 2023 after he vacated his role as the Group's chief client officer in August 2022, now takes on a new regional remit.

8 hours ago

Pepsi unveils new logo and identity; colours 120 ...

The bold logo shift after 14 years resonates with the “ripple, pop, and fizz” effect. To celebrate, Pepsi has activated over 120 CGI moments across the globe in a coordinated first

9 hours ago

Moves and wins roundup: Week of 4 March

Read all the latest news from the marcomms world including updates from Zade, Angel One and more here.