The Rethink Company bags Play's creative mandate

Account won post a multi-agency pitch

Feb 10, 2020 08:26:00 AM | Article | Campaign India Team

The Rethink Company has bagged the creative mandate of Play. Play is a tech start-up based in Gurugram that has recently launched wearables and audio technology products. 
 
The account was won following a multi-agency pitch.
 
Sandeep Banga, CEO, Play, said, “Play is a personalised tech ecosystem for young people who lead digital lives. They know what they are seeking and are focused on finding enriching product experiences and not just price-led devices. Play, as a brand, is our journey to inspire these young people to lead active lives. And we are delighted to onboard The Rethink Company as our creative agency at the very start of this journey. Together, we are confident, we will be able to inspire our consumers to adopt our ‘Digital Active wear’.” 
 
Nirmalya Sen, founder and CEO, The Rethink Company, said, “There is nothing more exciting than helping lay the foundation of a brand. And to be able to create something new for ambitious young people is twice as much fun and fulfilling. We can’t thank Sandeep and the entire team at Play enough for placing their faith in The Rethink Company.”