Nitin Malhotra
Aug 30, 2024

The power of emotional and psychological triggers in successful advertising

Livpure’s VP-marketing maintains that understanding emotional and psychological triggers is crucial for creating successful ad campaigns that resonate with consumers and drive brand loyalty.

Tapping into core psychological triggers like social proof, scarcity, reciprocity, authority and consistency can significantly enhance a campaign's persuasive power. Image source: Freepik

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