Nitin Malhotra
Aug 30, 2024

The power of emotional and psychological triggers in successful advertising

Livpure’s VP-marketing maintains that understanding emotional and psychological triggers is crucial for creating successful ad campaigns that resonate with consumers and drive brand loyalty.

Tapping into core psychological triggers like social proof, scarcity, reciprocity, authority and consistency can significantly enhance a campaign's persuasive power. Image source: Freepik

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

7 hours ago

Omnicom's new structure: Here's who leads APAC

Omnicom leaders rise to the top of the pecking order as details about new leadership across India, Australia and New Zealand emerge.

8 hours ago

How to be GEO-ready in 2026

The future of discovery won’t be a search result. It will be a conversation, one where AI decides whose voice to amplify.

9 hours ago

Senco Gold & Diamonds launches new wedding ...

The campaign captures a bride's emotional journey as she prepares for a new chapter, highlighting the intimate relationship between bridal jewellery and personal expression.

9 hours ago

Huggies India spotlights wetness issue with new ...

This character was designed to personify the unseen wetness that can cause discomfort to babies.