
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
With every small kirana store stocking plastic boxes full of a range of candies, even a layperson would get that the category is extremely competitive. Prasoon Joshi, chairman, McCann Erickson, and the writer and creative director on the brand, added, “Nobody does homework before buying a candy; it’s an impulse purchase and the advertising has to be exciting so a brand can be top of the mind.” There wasn’t any particular brief for the new TVC, but the agency and company Perfetti Van Melle decided to continue with their ongoing campaign of Alpenliebe arousing greed.
Contact Customer Support at
[email protected]
or call+91 022 69047500
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
All while making the global icon look impossibly perfect—proof that rejecting digital validation is easier said than done.
Our weekly roundup of the latest appointments and account wins from Grey India, Adfactors PR, Madison Media, V Spark Communications, McCann Worldgroup India, Vigor Media Worldwide, Nothing, PVNA Group, TukTuki, TrucksUp, Flash Communications, CreativeFuel, and many more.
Close ally of outgoing CEO Mark Read will support new boss Cindy Rose until end of 2025.
Dentsu’s sale, WPP’s turmoil, Omnicom and IPG’s merger chase all point to the fact that the giants of advertising are stumbling. As TrinityP3's Darren Woolley argues, this is natural selection at work. In the end, it's adapt or go extinct.