The Economist Group's annual circulation figure surged 37 per cent in India from 2008 to 2009, reinforcing India's role as a prominent market for financial-related brands.
Between February 2008 and February 2009, the title’s circulation rose from 16,620 to 23,183. According to the publication, the figure is attributed to aggressive branding efforts made by the magazine since the beginning of the year, which include marketing campaigns to drive traffic to its website and strategic partnership deals with companies such as Jet Airways and ICICI Bank.
Deepak Shah, The Economist’s circulation and marketing manager in India, added that sales at newsstands grew because of a stronger profile created through outdoor and online marketing.
“The Economist is now easily available in more Indian cities, as compared to before. We have expanded the type of retail outlets where The Economist is now available,” Shah said.
The news comes as other financial titles look to bolster their presence in the market, such as The Wall Street Journal, which began daily printing in India in May.
Read about The Economist's latest campaign here.
Read about The Economist's India marketing strategy here.
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