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In the second live debate organised by News International and Haymarket Brand Media, the panel discussed the impact of the digital world on traditional media and advertisers. Though this was a UK-based promotion, we thought the discussions would interest Campaign India’s readers
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.