Tata Teleservices Maharashtra empanels OMI, Navia Asia

Tata Teleservices Maharashtra has empanelled Outdoor Media Integrated (a division of Laqshya Media) and Navia Asia as its outdoor media agencies to launch its GSM service Tata DOCOMO. It has also awarded media duties to Square Circle Outdoors for Out-of-Home (OOH) solutions for Brand Tata Indicom.OMI will handle the Maharashtra market (excluding Mumbai) and Goa. Navia Asia will work for the Mumbai market. The agencies will look into the planning, buying and executing of outdoor media solutions for TTML’s soon-to-be-launched GSM business.