Tata Teleservices Maharashtra has empanelled Outdoor Media Integrated (a division of Laqshya Media) and Navia Asia as its outdoor media agencies to launch its GSM service Tata DOCOMO. It has also awarded media duties to Square Circle Outdoors for Out-of-Home (OOH) solutions for Brand Tata Indicom.
OMI will handle the Maharashtra market (excluding Mumbai) and Goa. Navia Asia will work for the Mumbai market. The agencies will look into the planning, buying and executing of outdoor media solutions for TTML’s soon-to-be-launched GSM business.
Abdul Khan, head, GSM marketing and advisor to MD, TTML, said, "Our GSM operation is bound to create ripples in the hugely competitive telecom market. We are looking at partners who will join forces with us in this endeavor. OOH will play a critical part, especially in the metros. We are confident that both Laqshya and Navia Asia are capable of taking on the crucial responsibility for OOH communication and visibility for the GSM operations."
Robin Carruthers, CEO, Square Circle Outdoors said, “Today OOH is counted as one of the key media components in any brand visibility study. We understand the criticality of this medium and will ensure that Tata Indicom continues to enjoy the most premium points across both the circles.”