Campaign India Team
Dec 22, 2008

Tata strikes a deal with Ferrari

"It's historic" is how Ferrari president Luca di Montezemolo commented to the Italian media , describing the sponsorship deal between Tata Motors and Ferrari. "For the first time an Indian brand will appear on the Ferrari,'' he said.

Tata strikes a deal with Ferrari

"It's historic" is how Ferrari president Luca di Montezemolo commented to the Italian media , describing the sponsorship deal between Tata Motors and Ferrari. "For the first time an Indian brand will appear on the Ferrari,'' he said.

The exact details about the same have not been announced.
 
With this alliance, Tata Group joins the big names such as Shell, Alice (an Italian internet company), Acer Computers, AMD microprocessors, drinks giant Martini and Dubai-based finance and investment firm Mubadala who are the main backers of the Ferrari F1 team in 2009.

Recently, the economic downturn coupled with increasing cost in Formula 1 sports since the last few years made Honda withdraw from the F1 race.

Source:
Campaign India

Related Articles

Just Published

1 day ago

ABP Network joins the creative bandwagon with ‘ABP ...

The content division will create pan-Indian stories for audiences globally

1 day ago

Hindware showcases smart range of bathware with ...

Watch the film conceptualised by MagicCircle Communications

1 day ago

P&G's Pampers gets fathers to share the parenting load

Watch the film conceptualised by Leo Burnett India here

1 day ago

Unilever inclusivity plan to tackle living wage, ...

CEO Alan Jope said commitments to address social inequality "will make Unilever a better, stronger business", and pushed for "collective action" in addressing widening social divides