Tata Communications expands capabilities in digital content management

Tata Communications has formed a new Global Media and Entertainment & Entertainment Solutions (GMES) division.

The division will broadly offer three products – workflow management and high speed broadcast through fiber in addition to the traditional satellite uplinking.

The objective is to help media companies deliver content efficiently across multiple platforms like TV, PC, mobile and traditional theatres quickly, and help them monetize it faster. GMES hopes to enable media companies to focus on their core areas of content creation and aggregation and spend less time on its management, distribution and delivery.

To aid GMES, Tata Communications has acquired BT Group Plc’s Mosaic Business. Simply put, Mosaic will help media companies produce a show in London, edit it in Mumbai and broadcast it in New York in a secure way without the file having left the cloud. Video Connect, another service meanwhile offers high speed video broadcast without using bandwidth guzzling technologies.

"The acquisition of the Mosaic platform strengthens our global media and entertainment portfolio with powerful cloud-based digital media management applications tha can be accessed over the Web. This enhances our existing portfolio of services that we’re offering to the media and entertainment sector," said Vinod Kumar, president and COO, Tata Communications.

The newly formed division currently has about 70 people and the company plans to invest about $50 million over the next two years. "By integrating our global network infrastructure and manage services portfolio, with Mosaic’s digital media management capabilities, we are now able to create a unique platform that can take care of content workflow from production to distribution across the world," he said.