Talkwalker’s Battle of the Brands: Uber Vs Ola (part two)

A weekly section on brand chatter in the social space

Apr 29, 2019 04:07:00 AM | Article | Campaign India Team

Both Uber and Ola are household names in India and both have been making waves over the last month. So we thought why not weigh them against each other to see how they fare?
Talkwalker, a social media analytics company, based in Luxembourg, takes a closer look at the buzz, using their platform. Talkwalker Analytics analyzes the performance of mentions all over the internet and provides key metrics such as engagement, related themes, demographic data, geographic data and influencer data. 
Geographic data: Where is the buzz coming from in India for Ola vs Uber over the last 30 days? It seems like Delhi NCR leads the way for conversations around the transport companies – with 57k mentions where Uber has the lion’s share of mentions. Mumbai, which has the second largest number of mentions, seems to have much the same pattern, with 17k mentions, out of which Uber has a majority. This seems to be the trend for the entire country, except for Bengaluru, where Ola seems to have a greater share of voice, but it may have to do with the ban they have experienced there.
Demographic insights: Uber and Ola are the two biggest on-demand cab companies in India. So it’s important to know which demographic they appeal to. Turns out, both appeal to similar demographics, with the 25-34 age group producing the maximum number of mentions for both. However, the difference lies in the gender. More men seem to be talking about Ola than women. One of the reasons could be the large number of politically fueled conversations that took place in Bengaluru after the ban – most of these were conducted by men.
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