If there’s one thing that we love as a country, it’s smartphones and a good data package to go with them. Since it’s the festive season, presents are aplenty and most wishlists have a smartphone or two in them. Thus, in the ring today are two big smartphone players in the Indian market – Oppo and Xiaomi. Both are massively popular in the Indian market, with Xiaomi recently being ranked as the most popular phone maker in India with the largest shipment volume in Q1 2019 (by the Times of India).
Talkwalker, a social media analytics company, based in Luxembourg, takes a closer look at the buzz, using their platform. Talkwalker Analytics analyses the performance of mentions all over the internet and provides key metrics such as engagement, related themes, demographic data, geographic data and influencer data.
Mentions
In terms of brand mentions, there is a big difference between Xiaomi ( in pink) and Oppo (in blue), with Xiaomi having almost 3x the number of mentions as Oppo. The big spike in mentions for Xiaomi comes from Twitter since Manu Kumar Jain who leads Xiaomi in India has been promoting offers from the phone provider on his Twitter account where he has a large following.
In contrast, Oppo has a tamer approach with consumers posting about it as well as blogs and online newspapers. Engagement for Xiaomi too is much higher.
Top Themes:
Xiaomi has a much larger theme bubble as compared to Oppo. The most predominant themes for Xiaomi are their phone models – the Redmi or the Redmi note. For Oppo, the themes are similar – there are mentions of the theme, features, offer and more. There are also many mentions of competitors in their word cloud including Vivo, Xiaomi etc.
