Swiss Beauty extends ‘We Got You, Girl!’ with Taapsee Pannu film

Swiss Beauty has released a new campaign film as part of its ongoing ‘we got you, girl!’ platform, featuring brand ambassador Taapsee Pannu. Rolled out across social and digital channels, the film aims to connect with young women in their everyday glam moments and reinforce the brand’s positioning as a supportive and relatable beauty ally.

Launched in India on December 18th, 2025, the latest film builds on the campaign’s central belief that every girl deserves a beauty brand that understands her choices and stands by her across different moods and moments. Swiss Beauty, described as one of India’s fastest-growing beauty brands, uses the film to reflect the realities of contemporary young women and the multiple roles they move through during the day.

The narrative captures transitions between ambition, playfulness, confidence and spontaneity, presenting beauty as something that adapts rather than dictates. Swiss Beauty positions itself not as a brand that defines how women should look, but one that reassures them that however they choose to show up, ‘we got you, girl!’ Lipsticks feature prominently throughout the film, used as symbols of self-expression rather than tools of transformation.

While makeup is central to the visual storytelling, the film focuses on emotional resonance rather than product performance alone. Swiss Beauty highlights its connection with a generation that values authenticity, freedom of choice and confidence over ideas of perfection. Whether a woman is leading a meeting, experimenting with trends or spending time on her own terms, the brand is presented as reflecting her vibe rather than shaping it.

The campaign avoids anchoring itself to a single look or shade. Instead, it celebrates individuality and fluidity, reinforcing the idea that beauty should move with a woman’s moods and moments. Swiss Beauty’s lipstick range is positioned as an extension of this philosophy, offering different finishes, textures and hues designed to fit into everyday life.

Speaking about the film, Itee Jain, brand manager at Swiss Beauty, said, “‘We Got You, Girl!’ is more than a campaign for us; it’s a mindset. Today’s young consumer wants beauty that understands her, moves with her, and lets her show up as herself, unapologetically.” Jain added that the film celebrates confidence, individuality and the freedom to shift moods without explanation, noting that the brand aims to support self-expression rather than define it.

Taapsee Pannu said the film resonated with her because of its realism. “Every woman has different sides to her — bold, playful, serious, carefree, sometimes all in one day,” she said, adding that makeup, particularly lipstick, can be a simple way to express those moods.

The campaign was created by Famous Innovations, with Sumit Chaurasia, founding partner and creative head, Delhi, describing the idea as an attempt to reflect the layered and fluid nature of modern womanhood. He said the brand was imagined as an understanding companion that moves with women through different parts of their day.

The film is supported by a broader digital rollout including short-form edits, creator collaborations and interactive content. These elements are designed to spotlight the lipstick range while keeping the conversation inclusive and relevant to a young beauty audience that enjoys experimenting with colour and personal expression.