Razorfish has announced the appointment of Swapnil Puranik as head of strategy for its Mumbai office. He joins the agency from Anvis Digital, where he was business head.
Puranik said, "Growth is the real RoI, and businesses today are no longer looking for superficial solutions and metrics, but strategies to transform and evolve their business by maximising relevant consumer interaction through technology adoption, data analytics, deeper consumer insight and non-intrusive creative ideas.
He added, “I am super excited about co-writing the India digital story with Razorfish. I have been following some of their transformational work in India and global regions and clearly this is where the future is.”
Gaurav Pathak, COO, Razorfish India, said, “Swapnil’s incredible blend of a probing and intuitive approach coupled with a mature understanding of the latent consumer insights is what we want to bring as an important dimension to our digital solutions. We are building a strong senior team that can guide clients in their business transformation journey beyond vanilla digital offerings. ”
Charulata Ravi Kumar, CEO, Razorfish India, added, “In today’s digital world, increasing discovery, generating conversations and driving advocacy is all clichéd and given. What we look for is a curious mind and fire in the belly. And of course clients who have the appetite for it to take their brands to the next level of this matrix.”