SVG Media (formerly known as Tyroo Media) has announced the launch of its data-backed display ad network, Velocity. It is billed as ‘the largest targeted reach network’ and claims to be the ‘first and the only data backed display ad network in the region offering targeted reach and relevant audience’. Velocity’s product portfolio includes audience display, video, mobile, rich media, social, data targeting and specialty display. SVG Media’s display ad network business, Tyroo Audience, has been dissolved to make way for Velocity.
Manish Vij, founder and chief executive officer, SVG Media, said, “The online display advertising ecosystem is evolving and changing rapidly. We, at SVG Media, believe in responding to changing market needs. Velocity has been created to bridge the gaps that exist in the online display advertising ecosystem."
A press statement from the company said the online display ad ecosystem is fractured due to a huge spillover in finding the right audience, and Velocity is expected to utilise the benefits of buying using high-scale data and analytics to make display work as effectively as non-branded keyword search.
Piyush Rathi, national sales director, Velocity, added, “Velocity has over 33 million unique users across multiple audience segments and capable of offering the right audience on digital display, including videos, irrespective of the placement and format through the use of audience data. All major display exchanges are integrated with Velocity on display and mobile ad ecosystem, offering the opportunity to reach almost all internet users in India.”