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In a poll last month, the readers of Adweek chose StrawberryFrog as the agency that would be the hottest agency in the United States in 2008. Almost at the same time came the announcement that StrawberryFrog New York had been appointed agency of record for the U.S. launch of the vehicles from the Mahindra stable -- the first Indian-built vehicles to hit the American market. Global Vehicles (the authorized U.S.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.