Campaign India Team
Jun 30, 2011

Starcom MediaVest brings in Arnab Mitra

He joins Starcom from MediaContacts

Starcom MediaVest brings in Arnab Mitra

Starcom MediaVest has appointed Arnab Mitra as national director, digital. Mitra will report to Mallikarjunadas CR, chief executive officer, Starcom MediaVest Group India and will be based out of the agency's office in Mumbai.

Mitra joins Starcom from MediaContacts, where he held the position of regional director, south Asia.

On Mitra's appointment, Mallikarjunadas CR said, “We were looking for someone with robust experience to head our digital business. In Arnab we have found the right person who will drive our digital offering and lead the digital teams across the company. His international experience in one of the most evolved digital markets is going to be of great benefit to clients and teams within.”

On his appointment, Mitra said, “I’m excited about leading the digital offering at Starcom MediaVest Group.  This is a company which is way ahead of its times in its philosophy and focused in a huge way on digital and innovation. I’m looking forward to contributing to its growth and success as it writes a new chapter in its history.”

Mitra has spent close to ten years in the digital business which includes three years in London with Purple Media, a UK. He has also had stints with Ignitee and Pinstorm before moving to the Havas group.

Source:
Campaign India

Related Articles

Just Published

11 hours ago

‘CCOs must act as chief culture officers’ – Lulu ...

Packed with several insightful panel discussions, the Day 2 of Goafest 2025 focused on diverse topics including OOH, CCO's role, and brand-agency relationship, to name a few.

23 hours ago

Coca-Cola and WPP renew global marketing partnership

Less than two months after Publicis outmanoeuvred WPP for the North American media business, WPP has renewed its multi-billion-dollar global partnership with Coca-Cola.

23 hours ago

Wavemaker bags 19 awards at ABBY Awards 2025

Two GroupM companies, Wavemaker India and Mindshare India win 32 awards at ABBY Awards 2025 held on Day 1 of Goafest 2025.

1 day ago

Middlemen, meet martech: Brands sync trade and ...

In a market that demands cohesion across channels and stakeholders, B2B2C brands are using martech to unify messaging, boost conversions, and keep both intermediaries and consumers equally engaged.