SPN announces Ajay Bhalwankar as head of upcoming Marathi GEC

Sony Pictures Networks India (SPN) has announced the appointment of Ajay Bhalwankar as the business head for its upcoming Marathi general entertainment channel. Bhalwankar had joined SPN in 2014 and was chief creative director at Sony Entertainment TV. 

 

N.P. Singh, MD and CEO, Sony Pictures Networks India (SPN), said, "The Marathi content viewers have a growing appetite for local content which resonates with their cultural fabric. By catering to this audience, SPN will expand its regional footprint. Ajay will play a vital role in delivering a channel experience that is relatable yet compelling. With extensive experience and in-depth understanding of the industry, I am confident that under Ajay’s leadership, SPN willmake an impressive debut in the Marathi entertainment space.”

 

In a career spanning more than 20 years, he has also worked with Zee across two stints.