Spikes Asia has announced new talent and training initiatives at this year’s festival, scheduled for 23 to 26 September 2014.
Alongside the Young Spikes Marketers Academy (sponsored by Dentsu Aegis Network), Young Spikes Media Academy, Young Spikes Creative Academy (sponsored by Cheil) and the Young Spikes Account Executive Academy (sponsored by McCann), three programmes will make their debut.
A press note on the new academies details them as under:
- Senior Marketers Accelerator Programme: The programme, sponsored by Innocean, has been curated to meet the specific needs of senior marketing leaders. This programme is a place for senior marketing leaders to share the challenges they face with their peers and help lead the marketing organisation for the future.
- Craft Academy: The academy gives participants the skills to execute a brilliant idea. The programme focuses on essential craft skills of copywriting, art direction and digital and includes elements of production, illustration and social media.
- Digital Academy: For young media professionals, the digital academy is an opportunity to learn about digital in today’s media landscape, from industry experts. Participants also have access to seminars from the main festival programme and exhibitions of the region’s most innovative and creative work.
Young Spikes competition adds digital leg
In addition to the Young Spikes Competitions in Integrated and Media categories, the 2014 festival will see a Digital Competition for young professionals aged 28 years and below.
Competitors will be asked to answer a brief given by a charity to win the gold medal and a full delegate pass to Spikes Asia 2015. The Young Spikes Digital Competition will challenge teams to use their creative insight and strategy skills to develop a digital strategy and plan within just 24 hours, informed a Spikes Asia statement.
Steve Latham, director of talent and training, Lions Festivals, said, “To have a programme in place that offers such a broad range of training opportunities for the region is something truly unique to Spikes Asia and we are delighted to have been able to grow and develop these initiatives. The Festival offers a hotbed of creativity, insights and learning and to have this as a backdrop to the academies and competitions is priceless in terms of the gravitas it adds to them."