Campaign India Team
Sep 29, 2018

Spikes Asia 2018: FCB Ulka, Propaganda bag Grand Prix; TBWA most awarded with 10 wins

Cheil (two), DDB Mudra (two), BBDO and Lodestar also win Gold

Spikes Asia 2018: FCB Ulka, Propaganda bag Grand Prix; TBWA most awarded with 10 wins
Indian agencies amassed a total of 45 wins at Spikes Asia 2018. The tally included two Grand Prix. 
 
FCB Ulka bagged one of them for 'Sindoor Khela - No Conditions Apply' for The Times of India. The agency also won a Silver and two Bronze. 
 
Propaganda won the other for for '#GiveABeat' for Max Healthcare. 
 
TBWA was the most awarded Indian agency on the night with 10 wins in total. The tally included two Golds, five Silver and three Bronze. 
 
Brand Experience and Activation
 
FCB Ulka won Bronze for 'Sindoor Khela - No Conditions Apply' for The Times of India. 
 
Creative Effectiveness
 
BBDO India bagged a 'Creative Effectiveness' Spike for '#ShareTheLoad' for Ariel Matic. 
 
Design
 
TBWA\ India's 'Blink to Speak' for Asha Ek Hope won three Silvers and a Bronze in this category.
 
Digital Craft
 
No show.
 
Digital
 
WATConsult bagged a Silver and Bronze each in this category for '#PowerlessQueen' for Mahindra Rise. 
 
Direct
 
Indian agencies bagged three Bronze Spikes in this category.
 
DDB Mudra won one for 'Project Free Period' for Stayfree. 
 
FCB Ulka won for 'Sindoor Khela - No Conditions Apply' for The Times of India.
 
TBWA's 'Blink to Speak' for Asha Ek Hope was also among the winners.
 
Entertainment
 
DDB Mudra (Suede Gully for Puma) and Leo Burnett (Choose for Change for P&G Shiksha) won a Bronze each.
 
Film Craft
 
Early Man Films picked up two Silvers for 'The Story of Kaveri' for Reforestindia.in. The agency also won two Bronze Spikes for the same entry. 
 
Film
 
Early Man Films also won Bronze in this category for 'The Story of Kaveri'. 
 
Glass
 
FCB Ulka won a Grand Prix for 'Sindoor Khela - No Conditions Apply' for The Times of India. 
 
DDB Mudra won a Glass Spikes for 'Project Free Period' for Stayfree. 
 
Healthcare
 
TBWA India's 'Blink to Speak' for Asha Ek Hope won a Gold, two Silvers and a Bronze in this category.
 
Cheil won a Gold and Bronze for 'The Good Vibes project' for Sense International, as did DDB Mudra for 'Project Free Period' for Stayfree.
 
Grey won Bronze for 'Sehat Ka Batua - The Health Purse' for Mahindra Rise. 
 
MSL won Bronze for 'Touch of Care' for Vicks. 
 
Innovation
 
No show.
 
Integrated
 
FCB Ulka won Silver for 'Sindoor Khela - No Conditions Apply' for The Times of India. 
 
Media
 
Lodestar UM bagged Gold for 'Samsung-NDTV Camera Partnership' for Samsung Smartphone Cameras. 
 
WATConsult bagged Bronze for '#PowerlessQueen' for Mahindra Rise. 
 
Mobile
 
Cheil bagged a Gold and Silver for 'The Good Vibes Project' for Sense International. 
 
Mindshare won Bronze for 'Activating Infection Alert' for Lifebuoy. 
 
Music
 
Propaganda India won the Grand Prix for '#GiveABeat' for Max Healthcare. DDB Mudra won Bronze for 'Suede Gully' for Puma.
 
Outdoor
 
Grey bagged a Silver for 'Sehat Ka Batua - The Health Purse' for Mahindra Rise. 
 
PR
 
MSL India bagged two Bronze wins for 'Touch of Care' for Vicks. 
 
BBDO (Comparison adds pressure - Mirinda) and DDB Mudra (Project Free Period - Stayfree) won a Bronze each too. 
 
Print and Outdoor Craft
 
No show.
 
Print and Publishing
 
TBWA India bagged a Gold for 'Blink to Speak' for Asha Ek Hope. 
 
Famous Innovations bagged a Bronze for 'Don't Eat The News' for Religare Health Insurance. 
 
Radio and Audio
 
No show.
 

SPECIAL AWARDS

 

Network of the Year:

  1. BBDO Worldwide
  2. DDB Worldwide
  3. Dentsu

Asia Pacific Agency of the Year:

  1. Host/Havas, Sydney, Australia
  2. DDB New Zealand, Auckland
  3. Dentsu Inc., Tokyo, Japan

Independent Agency of the Year:

  1. Cummins&Partners, Sydney, Australia
  2. Prakrit Advertising, Bangkok, Thailand
  3. Propaganda India, Bangalore, India

Media Network of the Year:

  1. UM
  2. Mindshare
  3. PHD Worldwide
Agency tally
 
Agency Bronze Silver Gold Grand Prix Total
TBWA 3 5 2   10
Famous Innovations 1       1
FCB Ulka 2 1   1 4
BBDO 1   1 (Creative Effectiveness Spike)   2
WATConsult 2 2     3
DDB Mudra 5   2 (Including 1 Glass Spikes)   7
Leo Burnett 1       1
Early Man Films 3 2     5
MSL 2       3
Grey 1 1     2
Cheil 1 1 2   4
Lodestar UM     1   1
Mindshare 1       1
Propaganda       1 1
          45
 
Tally by country.
 
Country Total
AUSTRALIA 92
CHINA 14
CHINESE TAIPEI 4
HONG KONG 8
INDIA 45
INDONESIA 2
JAPAN 67
NEW ZEALAND 44
PAKISTAN 12
SINGAPORE 12
SOUTH KOREA 9
SRI LANKA 1
THAILAND 32
THE NETHERLANDS 1
THE PHILIPPINES 10
Total 353

 

  1. Revolver/Will O'Rourke, Australia
  2. AOI Pro. Inc., Japan
  3. Tie:
    Hub Ho Hin Bangkok, Thailand
    Shots Post Production, Thailand
Source:
Campaign India

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