Colors rises, Sony slides
The STAR Plus juggernaut rolls on, delivering a whopping 391 GRPs in week (TAM, HSM, CS4+), up from 379.
Colors also moved up, to 268 (250).
Sony slid to fourth place with 191 (208), while Zee was steady at 204 (203).
SAB rose smartly to 128, while Imagine was at 111.
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She will lead marketing and advertising functions across the division, focusing on campaigns that enhance brand visibility and consumer connection.
IPO-bound Lenskart has launched a new brand christened ‘B by Lenskart Smartglasses’
Gaming company Nazara Technologies has launched a refreshed new brand identity.
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A global paper from Havas Red shows how audiences are tuning out brand experiences that feel overly familiar or formulaic and what works instead.
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