The Dubai International Advertising Festival has announced the speakers for this year's learning programme scheduled from March 27 to 29 at its new location, the Madinat Jumeirah resort on the Arabian Sea. The Dubai Lynx Awards ceremony will be held on March 30.
“With the world focused on the current happenings in the Middle East and North Africa, Dubai Lynx is the must-attend event where the creative community, both global and local, can discuss the changes to the industry, have an insight into the latest global thinking and view and honour the current regional work. This combined with a new venue and additional networking opportunities will no doubt make the 2011 festival an exciting event to attend,” commented Philip Thomas, chief executive officer, Cannes Lions who along with Motivate Publishing are joint organisers of the Festival.
This year’s festival will open with a special screening of Exit Through The Gift Shop, by British graffiti artist, Banksy on March 27. Presented by The National, this will be the first time ever that the documentary will be screened in the Middle East. Over the next two days, March 28 and 29, more than 22 international and regional industry leaders, including creatives and clients, will present 18 seminars that will offer delegates insight and inspiration and four workshop sessions providing an interactive and hands-on learning experience in small and more collaborative groups.
This year’s speakers include Dr Naif A. Al-Mutawa, clinical psychologist, Creator of THE 99, Andrew Ward, VP marketing, Etihad Airways, Arto Joensuu, digital change agent, Nokia, Bill Rosen, president, chief creative officer – North America, Arc Worldwide, David Sable, global CEO, Y&R, Mark Tutssel, chief creative officer, Leo Burnett Worldwide, Mike Cooper, worldwide chief executive officer, PHD, Prasoon Joshi, executive chairman, regional executive creative director APAC, McCann Erickson, Professor Rodney Fitch CBE, founder of Fitch, Professor of Retail Design, Delft University, Richard Pinder, chief operating officer, Publicis Worldwide and Ronald Wohlman, global executive creative director, Lowe+Partners.
On March 28, at the end of the first day of seminars and workshops, there will be a networking drinks reception held at Madinat Fort Island. The Dubai Creative Club will be hosting an evening pool-side party on March 29 at the Media One hotel. Additionally, delegates at Dubai Lynx 2011 will have the chance to be motivated by some of the most creative advertising from around the world at an exhibition of winning pieces from Cannes Lions 2010, Eurobest 2010 and Spikes Asia 2010. Plus view the Dubai Lynx 2011 entries and shortlisted work.
The 2011 Dubai Lynx Awards ceremony and dinner will take place at the Madinat Arena on the evening of March 30, which will be followed by the new official Afterparty, sponsored by Big Kahuna Films and held at the Madinat’s Trilogy Nightclub.