Campaign India Team
Jul 16, 2020

Soumitra Patnekar joins Enormous Brands to lead planning

Was most recently a strategy consultant with Sideways Consulting

Soumitra Patnekar joins Enormous Brands to lead planning
Enormous Brands has appointed Soumitra Patnekar as the head of its planning vertical. Patnekar will be based in Mumbai. 
 
He was most recently strategy consultant with Sideways Consulting prior to which he was strategy director at BBH India.
 
Ashish Khazanchi, managing partner, Enormous Brands, said, “I'm delighted to bring Soumitra on board as a part of the management team in Enormous. His experience in personal care and in automobiles is extremely rich and we're looking forward to building on that. Apart from advertising, he's spent a fair amount of time in consulting and in studying the length and breadth of the country's consuming audiences His insights and experiences from there are invaluable as are his perspectives on building businesses.”
 
Patnekar, head planning, Enormous Brands, said, “I am excited to lead the Strategy function at Enormous Brands along with Ashish and Ajay. Today, more than ever, I feel that brands need to have a distinctive voice and a consistent footprint across the media and tech landscape. My aim is to help build real, authentic brands rooted in our ethos thereby helping clients achieve/get the right value for their products and services.”
 
In a career spanning 15 years, he has also worked with Grey, Contract and Futurebrands.
Source:
Campaign India

Related Articles

Just Published

8 hours ago

'It's time to make sustainable choices sexy': ...

Active consumer demand for sustainable living is lagging, and this is an opportunity for the creative business to make a real, positive impact, says Singh

8 hours ago

Dove asks consumers to #StopTheBeautyTest

Watch the film conceptualised by Ogilvy here

15 hours ago

63% Indians want to watch ads in exchange for free ...

17 markets including India, Mexico, Spain and Poland favoured this concept, according to YouGov's global media report 

18 hours ago

INS wants Google to compensate Indian newspapers ...

This follows Google agreeing to better compensate and pay publishers in France and Australia