Enormous Brands has won the brand communications mandate for Ekdum, a recently launched biryani brand by Jubilant FoodWorks.
They will strategise, plan and execute brand communications strategy for Ekdum. The account win follows Enormous handling Jubilant FoodWorks' casual dining brand - Hong's Kitchen.
Ashish Khazanchi, managing partner, Enormous Brands, said, “It’s exciting to be the official brand communications partner for ‘Ekdum’ and continue our association with Jubilant FoodWorks. The idea is to leverage our expertise in executing ingenious brand campaigns for enhancing their online presence and thus helping the brand to reach new heights. We plan to integrate innovation, content, and media, to deliver out-of-the-box ideas and develop a connect between the brand and its target group. We look forward to a long-term association with Jubilant FoodWorks Limited to achieve desired results.”