Jessica Goodfellow
Jun 02, 2020

Sorrell warns of homogenous purpose campaigns, says COVID-19 is 'burning platform' for digital acceleration

In a wide-ranging live session during Campaign Connect, the former boss of WPP spoke to the acceleration of digital and responded to the 'distressing' situation unfolding in the US.

Sir Martin Sorrell and Campaign Asia group director Atifa Silk

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