Metric Theory will merge with MightyHive and Decoded will merge with MediaMonks
Sir Martin Sorrell's business makes 55% of its money from tech, well ahead of any other sector
When Sir Martin Sorrell acrimoniously left WPP after three decades in 2018, he responded immediately by launching S4 Capital. Two years later, it is worth £2 billion. Campaign went to visit him to discuss what drives him and why he keeps attacking his old company.
From a low point in April, Sir Martin Sorrell's venture has reported accelerating growth through the summer despite the pandemic.
Sorrell warns of homogenous purpose campaigns, says COVID-19 is 'burning platform' for digital acceleration
In a wide-ranging live session during Campaign Connect, the former boss of WPP spoke to the acceleration of digital and responded to the 'distressing' situation unfolding in the US.
Sorrell on Facebook's Jio deal: 'Whilst everyone else is looking at their boots, they are looking at the sky'
The mammoth $5.7 billion investment at a time when most companies are cutting costs points to the flexibility of the tech sector
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