Sorrell warns of homogenous purpose campaigns, says COVID-19 is 'burning platform' for digital acceleration
In a wide-ranging live session during Campaign Connect, the former boss of WPP spoke to the acceleration of digital and responded to the 'distressing' situation unfolding in the US.
Sorrell on Facebook's Jio deal: 'Whilst everyone else is looking at their boots, they are looking at the sky'
The mammoth $5.7 billion investment at a time when most companies are cutting costs points to the flexibility of the tech sector
The S4 Capital chief remains bullish about a Q4 recovery.
Like-for like revenue rose 41% in what Martin Sorrell called an "outstandingly successful" first full financial year.
Sorrell is merging Circus with S4's global content practice, which is built around MediaMonks.
‘If WPP has a 50 per cent share in the market, there's a 50 per cent chance that we'll be talking to their clients’: Sir Martin Sorrell
The executive chairman of S4 Capital caught up with Campaign India at the sidelines of a press meet in Mumbai
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