Sony Pictures Networks India rebrands channel portfolio

Makes changes to align with its global ethos

Oct 27, 2022 10:20:00 AM | Article | Campaign India Team Share - Share to Facebook

Sony Pictures Networks India (SPNI) has rebranded all its network channels in the country. The rebrand comes on the back of the network deciding to be more aligned with Sony's global brand ethos.
NP Singh, MD and CEO, SPNI, said, “The power of the Sony brand and its values have driven our work ethics so far, and today, it reflects in our channel-brand architecture as well. The work that we started three years ago has now reached fruition. We are creating a powerful unified entertainment conglomerate with a broader appeal by refocusing our existing channel portfolio in its latest look and feel.” 
 
According to a statement from Sony, the new branding colours are energetic and inspiring. 

RELATED ARTICLES

ABP News appoints Sant Prasad Rai, elevates Rajiv Khandekar

10 months ago| article

ABP News appoints Sant Prasad Rai, elevates Rajiv Khandekar
Anand Chakravarthy to join Omnicom Media Group India as chief growth officer

10 months ago| article

Anand Chakravarthy to join Omnicom Media Group India as chief growth officer
Zee News' CEO Sudhir Chaudhary to launch his own venture (updated)

11 months ago| article

Zee News' CEO Sudhir Chaudhary to launch his own venture (updated)