Sony Pictures Networks India (SPNI) has rebranded all its network channels in the country. The rebrand comes on the back of the network deciding to be more aligned with Sony's global brand ethos.
NP Singh, MD and CEO, SPNI, said, “The power of the Sony brand and its values have driven our work ethics so far, and today, it reflects in our channel-brand architecture as well. The work that we started three years ago has now reached fruition. We are creating a powerful unified entertainment conglomerate with a broader appeal by refocusing our existing channel portfolio in its latest look and feel.”
According to a statement from Sony, the new branding colours are energetic and inspiring.