IGP and Tim Hortons partner for International Men’s Day initiative

IGP, the global D2C gifting platform, has partnered with Tim Hortons India for an International Men’s Day initiative on 19 November 2025. The collaboration reflects how brands are increasingly engaging with smaller cultural moments to build emotional relevance and enhance consumer experiences. As part of the activity, selected Tim Hortons outlets across India will host the initiative.

While occasions such as International Women’s Day often receive extensive brand participation, International Men’s Day is also gaining traction as a moment that encourages reflection, appreciation and gratitude. Brands are recognising the value of these quieter opportunities to foster connection and create experiences that resonate with consumers seeking authenticity.

 

 

 

 

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Under the initiative, every man visiting a Tim Hortons store in India on 19 November 2025 will receive a curated surprise from IGP, accompanied by a personalised message. The gesture is intended to be thoughtful and premium, aligning with both brands’ shared focus on creating memorable, consumer-centric experiences through simple acts of kindness.

Tarun Joshi, founder and ceo of IGP, said the company views gifting as a way to acknowledge sentiments that can remain unexpressed. He noted that International Men’s Day presents an opportunity to appreciate men who support and contribute in everyday life. Joshi added that the collaboration with Tim Hortons aims to encourage these moments of recognition and uplift consumers through small but heartfelt gestures.

Tarun Jain, ceo of Tim Hortons India, said many roles played by men often go unnoticed and that recognition is important. He stated that the partnership with IGP brings these contributions into focus and serves as a modest acknowledgment of the positive influence men have on those around them.

The initiative emphasises a shared belief that modest gestures can create lasting impressions, highlighting the role of thoughtful experiences in building genuine consumer connection.