Smarties X 2020: WYP bags best in show, Mindshare India wins five Gold

Creativeland Asia, Toaster also among winners

Nov 13, 2020 07:08:00 AM | Article | Campaign India Team

What's Your Problem Brand Solutions bagged the 'best in show' at the Smarties X Awards 2020 for 'The World's Most Travelled Billboard' for Johnnie Walker. The entry also won Gold.
The Smarties X are marketing awards which recognise innovation.
Mindshare was the most awarded India agency at the awards. The agency won five Gold and a Silver and Bronze each.
Three of the Gold wins were for Pepsi, two of which came for 'When Indian youth practiced the new normal with Swag' and one for 'A fundraising initiative to provide 2.5 million meals in India'. The agency also won a Gold each for 'Delivering hygiene one meal at a time' (Lifebuoy) and 'Blueair Pollution Alert System' (Blueair). The Silver win was for Lifebuoy and the Bronze was for Hindustan Unilever's 'Essentials on wheels'.
Creativeland Asia won two Silvers for Center Fresh's 'Stay fresh behind the mask'. 
Toaster also won two Silvers for 'Be unstoppable with a little help from Google'.