Campaign India Team
Aug 27, 2013

Smarties Apac 2013: Unilever, Mindshare top table in inaugural edition

From India, Netcore Solutions, PHD India, MEC India, Maxus India and Mindshare Fulcrum won Gold

Smarties Apac 2013: Unilever, Mindshare top table in inaugural edition

Unilever won the 'Marketer of the Year in Mobile' title, while Mindshare Apac was awarded the 'Agency Network of the Year in Mobile' award at the Smarties Apac awards announced on 23 August 2013 in Singapore. The awards for mobile marketing campaigns organised by the Mobile Marketing Association is into its ninth year globally. This is the first year of the Apac edition.

From India, entries from Netcore Solutions, PHD, MEC, Maxus and Mindshare Fulcrum won Gold.

In the Brand Awareness category, ‘Active Wheel Rural Missed Call Campaign’ for Active Wheel (HUL) by Netcore Solutions won Gold.

‘Good Life Club’ for Brooke Bond Tea (HUL) by agency PHD India won a Gold in the 'Relationship Building / CRM' categories.

Maxus India's entry ‘Nescafe Moodies’ for Nestle India won a Gold in the 'Messaging'  category, while Colgate Palmolive campaign by MEC India ‘How Colgate Turned the Maha Kumbh Mela into the Maha Tech Mela’ won Gold in the 'Location based' category. 

Among other winners from the region, 'Coca-Cola - Share a Coke and a Song' was awarded the 'Best In Show' award. Soap Creative and Cherrypicks took home the 'Agency of the Year in Mobile' and 'Enabling Technology of the Year in Mobile' awards respectively. \

View the full list of winners here:

MARKETING STRATEGY AWARDS

 

 

 

Brand Awareness

Hindustan Unilever's Active Wheel and netCORE Solutions

Active Wheel Rural Missed Call Campaign

Gold

Unilever and Profero Shanghai/PHD Shanghai

OMO Playpal

Silver

Jaguar and Madhouse Inc.

Jaguar F-TYPE Placement Campaign

Bronze

 

 

 

Lead Generation / Direct Response / Conversion

Coca-Cola (Japan) Company, Limited and Bascule Inc.

Share a Coke and a Song

Gold

P&G Philippines and Mobext

P&G In-Store Tablet Marketing Campaign

Silver

 

 

 

Relationship Building / CRM

Hindustan Unilever / Brooke Bond Tea and PHD India

Good Life Club

Gold

Dr. Kong Healthy Shoes Shop and The Gravitas Group

Receipt Builds Loyalty

Silver

Coca-Cola (Japan) Company, Limited and Bascule Inc.

Share a Coke and a Song

Bronze

Starbucks and Comworks

Starbucks Singapore App for iPhone

Bronze

 

 

 

Promotion

Unilever/Lynx and Soap Creative

Lynx Lunar Racer

Gold

Colgate Palmolive (India) and MEC India

How Colgate Turned theMaha Kumbh Mela into the Maha Tech Mela

Bronze

KIA Motors and Yahoo!7

KIA Big Shot

Bronze

 

 

 

Product / Services Launch

Unilever/Lynx and Soap Creative

Lynx Lunar Racer

Gold

Samsung Asia Pte Ltd and Starcom MediaVest Group

Ambush - Samsung Game Changing Campaign

Bronze

 

 

 

CHANNEL / MEDIA STRATEGY AWARDS

 

 

 

Cross Media Integration

 

 

 

Unilever/Lynx and Soap Creative

Lynx Lunar Racer

Gold 

Samsung Asia Pte Ltd and Starcom MediaVest Group

Ambush - Samsung Game Changing Campaign

Silver

Hindustan Unilever / Red Label and PHD India

Health Challenge - 2 Million Brand Evangelists

Bronze

 

 

 

In-App Advertising - Gaming or Other

Lifebuoy and Mindshare

Pac-Man returns with Superior Germ Protection!

Gold

Idea Cellular and Mindshare India

Hello! Honey Bunny

Silver

 

 

 

Mobile App

Hong Kong Disneyland and Green Tomato

Choose Your Darkside

Gold

Unilever/Lynx and Soap Creative

Lynx Lunar Racer

Silver

Clear Anti-dandruff Shampoo and PHD

Clear F1 FantasyChampion Mobile Game

Bronze

 

 

 

Cross Mobile Integration

McDonald's Singapore and Airwave

National Breakfast Day Egg-citing use of mobile

Bronze

 

 

 

Messaging

Nestle India and Maxus India

Nescafe Moodies

Gold

Hindustan Unilever-Sunsilk and Mindshare Fulcrum GroupM

An Ambient Advertising Model Using Mobile

Silver

Hindustan Unilever Ltd. / Wheel and PHD India

One Missed Call

Silver

 

 

 

Mobile Website

Kimberly Clark - Huggies and Mindshare

Huggies

Gold

Coca-Cola (Japan) Company, Limited and Bascule Inc.

Share a Coke and a Song

Silver

Ocean Park Hong Kong and The Gravitas Group

Take You to the Pole

Bronze

 

 

 

ENABLING TECHNOLOGY AWARDS

 

 

 

Innovation

Ben & Jerry's and InMobi and Mindshare

Ben & Jerry's Cone & Get it

Silver

 

 

 

Location Based

Colgate Palmolive (India) and MEC India

How Colgate Turned theMaha Kumbh Mela into the Maha Tech Mela

Gold

Hong Kong Disneyland and Green Tomato Ltd.

Choose Your Darkside

Silver

Cisco and Mindshare

Connect the Unconnected

Bronze

 

 

 

mCommerce

Starbucks and Comwerks

Starbucks Singapore App for iPhone

Gold

McDonald's and Mobext

McDonald's Ang Pao Mobile Coupons

Silver

 

 

 

Video / Rich Media

Vdopia and Vdopia Inc.

Audi A3 Mobile Campaign

Silver

Kellogg's India and Mindshare India

Kellogg's Chocos mAD Calls™

Bronze

P&G/Gillette and Mediacom

Gillette Williams F1

Bronze

 

 

Source:
Campaign India