MPG India has been appointed as the media AOR for Sleepwell. The account, which is worth upwards of INR 20 crores shall be handled by MPG Delhi. Sleepwell’s media account was previously handled by Motivator (Group M).
On MPG’s appointment, Manoj Sharma, head of marketing, Sleepwell said, "We are happy to partner with MPG. We found their approach very thorough and insightful. Their strategic thinking is driven by MPG proprietary tools which provide a holistic communication perspective. Most importantly, their extremely passionate and enthusiastic team made us choose them as our media partners."
Commenting on the win, Anita Nayyar, chief executive officer, MPG South Asia stated, “It is a great privilege to be working with Sleepwell. One of the key factors that helped us win this business was our strategic approach to communication using our proprietary tools. It is a great win for MPG to kick-start the second quarter”.
Sleepwell from the Sheela Group is a brand known for providing sleep support solutions.