Campaign India Team
Nov 22, 2018

SilverPush rolls out AI-powered context detection tech for online video ads

Called Mirrors, the service claims to identify logos, faces, emotions and objects in video and places ads accordingly

SilverPush rolls out AI-powered context detection tech for online video ads
Silverpush, a technology driven advertising agency, has announced the official launch of its AI-driven context detection technology.
 
Labelled Mirrors, Silverpush claims that the tool can identify brand logos, faces, emotions and objects in videos. And in accordance to these parameters, advertisements can be placed.  
 
Kartik Mehta, chief revenue officer, SilverPush, said, “Mirrors is the culmination of years of research to understand how users are engaging with brands when watching online video content. With Mirrors, we are creating endless contextual possibilities and are exploring every possible avenue to elevate the user experience for consumers; while helping established and emerging brands operating in Apac target their messages more effectively.”
Source:
Campaign India

Related Articles

Just Published

3 hours ago

Mindshare makes three leadership appointments in APAC

Shankar Rajagopal is chief client officer in the region, Ashish Thukral replaces him as CEO of Mindshare and m/SIX Vietnam, while Preeti Mascarenhas will head strategy and product

4 hours ago

Rediffusion to handle creative for Glucon-D

Account won post a multi-agency pitch

4 hours ago

Journalists ignore 97% of PR pitches

The average journalist response rate to media pitches is down 10 per cent on last year, with the vast majority of pitch emails being ignored