Sidheshwar Sharma joins BBDO as regional business director on Blackberry

BBDO has appointed Sidheshwar Sharma (Sid) as regional business director on the Blackberry regional and local business.

Sharma's last assignment was as client services director at Grey Worldwide, managing the Reliance 3G business. He has also worked at Ogilvy & Mather in Mumbai and FP7 in Dubai, among other agencies. 

Ajai Jhala, chief executive officer, BBDO India, said, "We are excited to have Sid on board. He fully subscribes to our mantra of 'Create Acts, Not Ads'. We agreed on terms during his 'action' vacation in Zanskar, a perfect prelude to his taking over the reins of the Blackberry regional and India businesses.".