Sideways Consulting bags the digital mandate for Sleep X

No multi-agency pitch involved

Sep 06, 2021 08:20:00 AM | Article | Campaign India Team Share - Share to Facebook

Sleep X, the e-commerce brand from the Sheela Foam stable, has partnered with Sideways to handle its creative journey. 
As per the mandate, the agency will build a strong brand positioning for Sleep X and translate it into creative expressions across various digital touchpoints as well as inputs into the product portfolio. 
The account win did not involve a multi-agency pitch and will be handled by the agency's Mumbai office. 
Sumit Sehgal, business head (e-commerce), Sheelafoam, said, “As SleepX embarks on its new strategy with a bouquet of innovative products, we hope to keep our consumers engaged during the day and promise them a sound sleep at night. We look forward to working with Sideways to deliver some refreshing work for SleepX that helps us connect better and enhance our relevance with consumers.”
Abhijit Avasthi, co-founder, Sideways, said, “The mention of the word sleep gets most people excited - unsurprisingly. It’s one of those things which is so dear to everyone, and that’s why it is an extremely fertile ground to do some fabulous work. Sleep X’s long-term ambition is audacious but worthy. Sideways hopes to play a small part in their journey ahead.”