Campaign India Team
Sep 06, 2021

Sideways Consulting bags the digital mandate for Sleep X

No multi-agency pitch involved

Sideways Consulting bags the digital mandate for Sleep X
Sleep X, the e-commerce brand from the Sheela Foam stable, has partnered with Sideways to handle its creative journey. 
 
As per the mandate, the agency will build a strong brand positioning for Sleep X and translate it into creative expressions across various digital touchpoints as well as inputs into the product portfolio. 
 
The account win did not involve a multi-agency pitch and will be handled by the agency's Mumbai office. 
 
Sumit Sehgal, business head (e-commerce), Sheelafoam, said, “As SleepX embarks on its new strategy with a bouquet of innovative products, we hope to keep our consumers engaged during the day and promise them a sound sleep at night. We look forward to working with Sideways to deliver some refreshing work for SleepX that helps us connect better and enhance our relevance with consumers.”
 
Abhijit Avasthi, co-founder, Sideways, said, “The mention of the word sleep gets most people excited - unsurprisingly. It’s one of those things which is so dear to everyone, and that’s why it is an extremely fertile ground to do some fabulous work. Sleep X’s long-term ambition is audacious but worthy. Sideways hopes to play a small part in their journey ahead.” 
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Magnite upgrades SpringServe video platform

The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.

1 day ago

How ASICS India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.

1 day ago

Personalisation gives 40% higher conversion to ...

India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.