Lowe Lintas has appointed Shriram V Iyer as creative head of its Delhi branch. He was part of the team that created the PALS campaign. Iyer will replace Deepesh Jha who left the organisation sometime ago to join Ogilvy Africa.
Confirming the news to Campaign India, Iyer said: “Yes, I would be joining our Delhi team from 15 October and will look after several accounts which also include names such as Nestlé, Micromax etc.” Iyer has been associated with the group from 1998, when he joined the agency as a copywriter. Prior to this, he was working in the capacity of group creative director from Lowe Lintas’ Mumbai office.
On being asked about new campaigns that would be initiated from Delhi post his joining, Iyer said that there are a couple of new campaigns lined up. He also added that the agency would soon be coming out with another PALS campaign.