Shriram Life assigns marketing mandate to 141Sercon

141Sercon has won the marketing duties of insurance company Shriram Life, following a multi-agency pitch. Speaking about the account win, Rajesh Ghatge, executive director, 141Sercon said, "Shriram Life, the brand, which is well-established down south, is a benchmark in itself. We will work towards providing it a strong platform across the country and help it reach out to its target customers in a more focused manner.”