Shriram Life assigns marketing mandate to 141Sercon

141Sercon has won the marketing duties of insurance company Shriram Life, following a multi-agency pitch.

Speaking about the account win, Rajesh Ghatge, executive director, 141Sercon said, "Shriram Life, the brand, which is well-established down south, is a benchmark in itself. We will work towards providing it a strong platform across the country and help it reach out to its target customers in a more focused manner.”

141Sercon will roll out a new campaign for the company which "will aim to break the clutter in the market and highlight the benefits that the insurance company offers to its customers." The campaign is likely to be launched sometime in June. The marketing mix comprises a 360 degree approach including outdoor, Internet, mobile, BTL initiatives and other innovations.

“The campaign will break the clutter around marketing of insurance companies. We needed to take a fresh perspective of the industry and not just reinvent the wheel. And this will show in our work”, Ghatge further added.