Campaign India Team
Jun 10, 2009

Shriram Life assigns marketing mandate to 141Sercon

141Sercon has won the marketing duties of insurance company Shriram Life, following a multi-agency pitch. Speaking about the account win, Rajesh Ghatge, executive director, 141Sercon said, "Shriram Life, the brand, which is well-established down south, is a benchmark in itself. We will work towards providing it a strong platform across the country and help it reach out to its target customers in a more focused manner.”

Shriram Life assigns marketing mandate to 141Sercon

141Sercon has won the marketing duties of insurance company Shriram Life, following a multi-agency pitch.

Speaking about the account win, Rajesh Ghatge, executive director, 141Sercon said, "Shriram Life, the brand, which is well-established down south, is a benchmark in itself. We will work towards providing it a strong platform across the country and help it reach out to its target customers in a more focused manner.”

141Sercon will roll out a new campaign for the company which "will aim to break the clutter in the market and highlight the benefits that the insurance company offers to its customers." The campaign is likely to be launched sometime in June. The marketing mix comprises a 360 degree approach including outdoor, Internet, mobile, BTL initiatives and other innovations.

“The campaign will break the clutter around marketing of insurance companies. We needed to take a fresh perspective of the industry and not just reinvent the wheel. And this will show in our work”, Ghatge further added.

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Isobar India to handle V-Guard's digital mandate
Premium
20 hours ago

Isobar India to handle V-Guard's digital mandate

The Delhi office will handle the account won post a multi-agency pitch

Premium
Shell's expected global winners: VCCP, Dentsu, Mediacom, Doremus
Premium
21 hours ago

Shell's expected global winners: VCCP, Dentsu, ...

The global review kicked off in January for creative and media.

Premium
Agency Report Card 2017: Havas Media Group
Premium
21 hours ago

Agency Report Card 2017: Havas Media Group

We assess Havas Media's 2017 performance in India based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

Premium
Hyundai celebrates those who fight for the country
Premium
1 day ago

Hyundai celebrates those who fight for the country

Watch the ad film conceptualised by Innocean Worldwide here