Tribal DDB India, the digital arm for Mudra Group has appointed Shoumitra Rai Choudhuri as its executive creative director. Choudhari comes from JWT where he was associate vice president.
He started his career as a copywriter at FCB Ulka in 1993. He has worked for agencies including McCann Erickson ((Indonesia) and DDB (Middle East, and Indonesia). He joined JWT in January 2000 as a senior creative director.
His portfolio includes VIP Luggage, Coca-Cola, DeBeers, Godrej Sara Lee, Hindustan Petroleum, Johnson & Johnson, Levi's, Nestle, Philips, Pizza Hut, Saudi Arabian Airlines, Standard Chartered, Smirnoff, Unilever, UPS, UTI Mutual Funds and Volvo.
