Marketing
Raahil Chopra
Jan 25, 2021

Short-form content drives viewership for long-form: Sheetesh Srivastava, WWE

WWE's Sheetesh Srivastava and Mike Levin engage in a chat with Campaign India about India as a priority market, diversity, OTT consumption and more...

Sheetesh Srivastava (left) and Mike Levin

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

GroupM to merge agency brands into single P&L

2 GroupM to merge agency brands into single P&L

Jab we ‘Met’ Shah Rukh Khan

3 Jab we ‘Met’ Shah Rukh Khan

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

4 Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

JioStar launches influencer marketing platform JioStarverse

6 JioStar launches influencer marketing platform JioStarverse

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

7 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

India’s six-pack makes Cannes Lions shortlist jury cut

8 India’s six-pack makes Cannes Lions shortlist jury cut

WPP eyes India for growth as global revenue faces headwinds

9 WPP eyes India for growth as global revenue faces headwinds

Moves and wins roundup: Week of 28 April

10 Moves and wins roundup: Week of 28 April

Related Articles

Sony Pictures Network issues notice to Zee to terminate merger
Media
Jan 22, 2024
Campaign India Team

Sony Pictures Network issues notice to Zee to ...

Sony Pictures Networks and Royal Rajasthan Foundation urge women to speak up through #KhulKeBolo
Media
Aug 09, 2023
Noel D'souza

Sony Pictures Networks and Royal Rajasthan ...

ECB renews broadcasting deal with Sony Pictures Networks
Media
Aug 10, 2022
Campaign India Team

ECB renews broadcasting deal with Sony Pictures ...

Sony Pictures Networks India launches sustainability guidelines
Media
Apr 22, 2022
Campaign India Team

Sony Pictures Networks India launches sustainability...

Just Published

Google may no longer be the ‘Godfather of search’ as AI tools gain ground
Marketing
7 minutes ago
Reem Makari

Google may no longer be the ‘Godfather of search’ ...

With Apple announcing its shift to AI search tools, the impact on the digital landscape could be disruptive as SEO experts rethink their strategies.

Creative agency shake-up at WPP: Grey to move into Ogilvy Group
Advertising
11 minutes ago
Beau Jackson

Creative agency shake-up at WPP: Grey to move into ...

Grey will split from AKQA as part of the move.

From followers to fanatics: Brands chase micro-movements
Advertising
1 hour ago
Divanshi Gupta

From followers to fanatics: Brands chase micro-movem...

Forget generational labels. To win Gen Z and millennials, The Marcom Avenue’s founder recommends brands to ditch loud messaging for quiet relevance, community, and earned influence.

Stagwell revenue rises 6% in Q1
Advertising
22 hours ago
Jess Ruderman

Stagwell revenue rises 6% in Q1

Besides the US and the UK, all other geographies which includes APAC grew by 43.6%