Lenovo India has announced the appointment of Shailendra Katyal as the company’s marketing head for the country. Katyal will be responsible for handling the Lenovo master-brand and leading marketing for the three business segments it operates in, viz. consumer, relational and SMB. He will be based out of Lenovo’s Bangalore head office in Bangalore.
Rahul Agarwal will continue to be with Lenovo and focus on his primary role of developing the Enterprise business. With the new appointment, it is understood that Lenovo will be increasing its focus on marketing the brand in India.
Announcing the appointment, Amar Babu, managing director, Lenovo India said, “We are pleased to appoint Shailendra, a versatile marketing professional, who has a proven track record in leading marketing campaigns of marquee consumer brands. We continue to strengthen the management on the back of our strong success in the Indian market and want to continue the momentum on our double digit market share. Shailendra will aggressively chart out clear cut marketing strategies to help us enhance our brand preference and consumer connect in India.”
“It is a great opportunity for me to be working with a global force like Lenovo. It is one of the leading forces in the technology space today and leads with a strong core of product innovation. It is also a truly multicultural organization with high emphasis on entrepreneurial behaviour, which is what I really thrive in,”added Katyal.
Prior to joining Lenovo India, Katyal was category head at Marico Ltd. At his decade plus stint at Marico, he has had successful stints in sales and marketing. He played a significant role in charting the hair care strategy for Marico. He has had successful stints in managing large brand franchises like Parachute and Saffola, integrating acquired brands like Nihar Naturals and handling challenger equities like Shanti and Hair & Care.