Set Wet Zatak takes on Axe in new TVC

Set Wet Zatak has rolled out a new commercial, that highlights the confidence and style it provides to a man. Triton Communications has created the TVC. Speaking about the brief provided by the client, Renton D'Sousa, national creative director, Triton Communications said, "We were asked to strengthen and differentiate the brand image from the category. The creative route we took was to emphasize what women want – men versus wannabes."