axe

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Opinion: How masculine can a masculine brand be?
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Apr 23, 2019

Opinion: How masculine can a masculine brand be?

Can masculine brands dare to advertise their masculinity, today? If so, how far can they stretch it?

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Cannes Lions 2017: The three things that keep Keith Weed up at night
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Jun 21, 2017

Cannes Lions 2017: The three things that keep Keith Weed up at night

The CMO of Unilever gave a wake up call to business on day five of the Cannes Lions festival

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Cannes Lions 2016:
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Jun 22, 2016

Cannes Lions 2016: "It's not a moral issue, it's a creative one. We want to un-stereotype": Keith Weed

Unilever's chief marketing and communications officer took stage on 22 June to reflect on the future of brands

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Valentine's Day: the top 10 most-shared romantic ads ever
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Feb 14, 2014

Valentine's Day: the top 10 most-shared romantic ads ever

Marketing Magazine UK and social video specialist Unruly have compiled the world's ten most-shared romantic ads ranked by number of shares

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A matter of time
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Jun 27, 2013

A matter of time

Marketers be warned: using advertising solely as a means to drive short-term sales is a dangerous strategy

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Cannes 2013: What makes Axe click?
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Jun 20, 2013

Cannes 2013: What makes Axe click?

Keith Weed, CMO, Unilever, spoke about the brand's communication strategy over the last 30 years