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The scent of a gamer: Lynx tie-in with Xbox debuts, with a dull film
An inexplicable dual-branded product line launches in ANZ with a four-minute paint-by-the-numbers film about a socially awkward guy who (spoiler alert) gets the girl in the end.
Opinion: How masculine can a masculine brand be?
Can masculine brands dare to advertise their masculinity, today? If so, how far can they stretch it?
Cannes Lions 2017: The three things that keep Keith Weed up at night
The CMO of Unilever gave a wake up call to business on day five of the Cannes Lions festival
Cannes Lions 2016: "It's not a moral issue, it's a creative one. We want to un-stereotype": Keith Weed
Unilever's chief marketing and communications officer took stage on 22 June to reflect on the future of brands
Valentine's Day: the top 10 most-shared romantic ads ever
Marketing Magazine UK and social video specialist Unruly have compiled the world's ten most-shared romantic ads ranked by number of shares
A matter of time
Marketers be warned: using advertising solely as a means to drive short-term sales is a dangerous strategy
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