An inexplicable dual-branded product line launches in ANZ with a four-minute paint-by-the-numbers film about a socially awkward guy who (spoiler alert) gets the girl in the end.
Can masculine brands dare to advertise their masculinity, today? If so, how far can they stretch it?
The CMO of Unilever gave a wake up call to business on day five of the Cannes Lions festival
Cannes Lions 2016: "It's not a moral issue, it's a creative one. We want to un-stereotype": Keith Weed
Unilever's chief marketing and communications officer took stage on 22 June to reflect on the future of brands
Marketing Magazine UK and social video specialist Unruly have compiled the world's ten most-shared romantic ads ranked by number of shares
Marketers be warned: using advertising solely as a means to drive short-term sales is a dangerous strategy
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