May 31, 2022

Unilever's Samir Singh: Sustainability shouldn't burden consumers with guilt or expense

In his first interview since becoming Unilever's global personal care CMO, he details how the consumer goods giant is evolving hygiene products into wellness products and is embedding sustainability in its brands while facing growing local competition

Aug 23, 2019

The scent of a gamer: Lynx tie-in with Xbox debuts, with a dull film

An inexplicable dual-branded product line launches in ANZ with a four-minute paint-by-the-numbers film about a socially awkward guy who (spoiler alert) gets the girl in the end.

Apr 23, 2019

Opinion: How masculine can a masculine brand be?

Can masculine brands dare to advertise their masculinity, today? If so, how far can they stretch it?

Jun 21, 2017

Cannes Lions 2017: The three things that keep Keith Weed up at night

The CMO of Unilever gave a wake up call to business on day five of the Cannes Lions festival

Jun 22, 2016

Cannes Lions 2016: "It's not a moral issue, it's a creative one. We want to un-stereotype": Keith Weed

Unilever's chief marketing and communications officer took stage on 22 June to reflect on the future of brands

Feb 14, 2014

Valentine's Day: the top 10 most-shared romantic ads ever

Marketing Magazine UK and social video specialist Unruly have compiled the world's ten most-shared romantic ads ranked by number of shares