Campaign India Team
Jul 24, 2012

SET appoints Vivek Bahl as chief creative director

He moves from Viacom18 where he was network advisor, content

SET appoints Vivek Bahl as chief creative director

Sony Entertainment Television (SET) has appointed Vivek Bahl as its chief creative director. In this role, he will be responsible for the overall programming of the channel.

Bahl will report to Sneha Rajani, senior executive vice president and business head - channel SET.

Bahl has 25 years of experience in the entertainment industry. His last assignment was a very brief stint with Viacom18 as network advisor, content - since May 2012. Prior to that, he was with Turner International as chief content officer.
On the appointment, NP Singh, chief operating officer, MSM, said, "Vivek’s entertainment experience and a cross-functional strategic perspective will enhance the growth of SET. On behalf of Sony Entertainment Network, we look forward to a long and fruitful working association with him.”

Rajani added, “We are delighted to have Vivek Bahl on board. Vivek has great experience and knowledge of content across genres. I wish him all the success and good luck for his new assignment.”

Bahl said, "I'm delighted to join SET and hope to provide valuable programming inputs in all genres of shows. This is an exciting and challenging role and I'm honored that trust has been reposed in my abilities."

Source:
Campaign India

Related Articles

Just Published

17 hours ago

MS Dhoni moves to trademark 'Captain Cool' moniker

The cricketer seeks exclusive rights to ‘Captain Cool’, as celebrity trademarks become essential assets in brand-led marketing ecosystems.

18 hours ago

Colour me heritage: Birla Opus paints India’s monuments

An AI-led animated campaign reimagines India’s icons in vivid hues—but emotional resonance may not be part of the palette.

20 hours ago

Cannes Lions responds to criticism regarding ...

Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage via the usual route.

23 hours ago

Emotion sells, but at what cost?

From teary posts to trending causes, marketers now trade in emotion. But in the attention economy, Interbrand India and South Asia’s CEO wonders where's the line between impact and exploitation?