Sony Entertainment Television (SET) has appointed Vivek Bahl as its chief creative director. In this role, he will be responsible for the overall programming of the channel.
Bahl will report to Sneha Rajani, senior executive vice president and business head - channel SET.
Bahl has 25 years of experience in the entertainment industry. His last assignment was a very brief stint with Viacom18 as network advisor, content - since May 2012. Prior to that, he was with Turner International as chief content officer.
On the appointment, NP Singh, chief operating officer, MSM, said, "Vivek’s entertainment experience and a cross-functional strategic perspective will enhance the growth of SET. On behalf of Sony Entertainment Network, we look forward to a long and fruitful working association with him.”
Rajani added, “We are delighted to have Vivek Bahl on board. Vivek has great experience and knowledge of content across genres. I wish him all the success and good luck for his new assignment.”
Bahl said, "I'm delighted to join SET and hope to provide valuable programming inputs in all genres of shows. This is an exciting and challenging role and I'm honored that trust has been reposed in my abilities."