Luxury carmaker Porsche India has appointed L&K Saatchi & Saatchi to handle its communications mandate comprising both mainline and digital.
The account was won following a multi-agency pitch. L&K Saatchi & Saatchi's Mumbai office will handle the account for a period of two years.
Pavan Shetty, director, Porsche India, said, “We are thrilled to welcome L&K Saatchi & Saatchi on board as part of our team. In today’s age, it is critical that we partner with an agency that creates integrated solutions, which will help us connect with our audience at multiple platforms and touchpoints. We are confident that L&K Saatchi & Saatchi with its digital first, data-led approach will be able to help us build a stronger brand narrative and engage with audiences across various mediums.”
Charles Victor, executive director, L&K Saatchi & Saatchi, said, “We are so excited to welcome Porsche India into our agency. It is a true Lovemarks brand, and a lot of us have spent our careers hoping we will one day work on this brand. We believe our digital-first thinking and data-driven approach to communication will help the brand create the right ripples. We have a huge challenge ahead of us and are looking forward to partnering Pavan and his team to achieve great success in the future.”
Porsche India is a division of Škoda Auto Volkswagen India. Its portfolio in the country includes the 911, Boxster, Cayman, Macan, Cayenne and Panamera.
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